Video Marketing Made Easy

Video marketing is one of the hottest emerging trends and is quickly replacing text-only article marketing as a way to drive traffic to your site.

You say you don't have the money for a slick, high-budget production? No problem. Folk-style video has become so common that even the most reasonable efforts to make it a quality production will stand out. And, there's another perk to making your own videos. They will have a genuineness and sincerity factor that high-budget productions can't match.

If you’re a little intimidated by the learning curve and expense of equipment you’ll need to produce a video, don’t be. The best way to get started with video marketing is to make a movie trailer for your product from still shots. The software to do this is free and may already reside on your computer.

Visit Just the FAQs Resources page to read the full article on Getting Started with Video Marketing to see how easy it is. The article contains several links to help you find the right tools to get you started today.

How Hot is the Online Video Market?

According to a recent article in Scientific American, "video files will be part of 90 percent of all consumer Internet traffic (that generated by households, universities, and Internet cafés) in 2013." This statement is part of a report issued by Cisco, which is the leading supplier of networking equipment and network management for the Internet.

Cisco issued that report just one day after Apple announced that their next iPhone will be able to not only record video clips, but will also be able to edit and send them via email or upload them to YouTube using voice commands.

What this means is that it will no longer be enough to provide great text content for online marketing. As a promoter, you'll have to make it visually entertaining as well. Fortunately there are a lot of free or inexpensive applications available that you can use to make your own videos. In fact, if you're on a PC, Windows Media is already available to you. There are even more programs available for MAC users.

You say you don't have the money for a slick, high-budget production? No problem. Folk-style video is so common that even the most reasonable efforts to make it a quality production will stand out. And, there's another perk to making your own videos. They will have a genuineness and sincerity factor that high-budget productions can't match.

Do you already make your own videos? Share your set up and tips by leaving a comment.