Running an article marketing campaign is a proven strategy for driving traffic to your blog or Web site. A content-rich article helps establish you as a helpful guru in your field. With enough articles, you can generate a loyal following of readers who will come to you for business.
Once you have written your articles to drive traffic to your site, the trick then becomes marketing the articles themselves. Posting to article directories is a good idea. By doing so, your work can be found by others and syndicated on their sites. But, submitting to directories is no longer enough. There are thousands of article writers who have posted hundreds of articles already.
So, how do you stand out in the crowd? One way is to use social media, such as Twitter, to alert your followers that you have posted the kind of helpful advice they seek.
For folks who are already article marketing gurus, Just the FAQs wants to know how effective it is to have your articles listed on directories. We ran a poll to find out if you are having more success from syndication generated by simply having your articles on a directory, or if your own effort to drive readers to your articles is working better. The poll showed a 2:1 advantage for doing your own advertising to increase viewership over syndication alone.
Of course, there’s more to it than can be reflected in a simple poll. Feel free to leave your comments. If you’re an article marketing guru, be sure to let JTF blog readers know how to find you.
There's also a new section of recommended books, including Book Marketing in the Digital Age by Yvonne Perry. This new eBook gives sample screenshots and more than 100 links to helpful sites that serve as examples to further explain the text.
